Create a brand kit on Canva

Do you ever feel overwhelmed with all the branding decisions you have to make as a business owner? It can be challenging—and time-consuming—to get your message out there, especially when it comes to creating visuals for marketing. 

But what if I told you that Canva could help alleviate some of this stress? With their easy-to-use platform and intuitive tools, developing a brand kit on Canva is streamlined and quick. In just minutes, not only can you update an existing design or create something completely new, but you also ensure a consistent look across all of your materials. 

So let’s take the guesswork out of getting started and dive into how to create a great brand kit on Canva!

What is Canva Pro?

Canva Pro is a premium version of the popular graphic design tool, Canva. It provides users with advanced features and functionalities not available in the free version.

With Canva Pro, you can create stunning designs for various purposes, including social media posts, presentations, flyers, brochures, and more.

One of the key features of Canva Pro is the ability to create and use a brand kit.

A brand kit is a collection of design elements representing your brand, including your logo, colors, fonts, and imagery.

With Canva Pro, you can create a brand kit and use it to ensure consistency in your designs across all platforms.

How to create a brand kit on Canva Pro step-by-step

Creating a brand kit in Canva Pro is a straightforward process. Here’s a step-by-step guide:

1. Create or log into your Canva Pro account and select the create option.

2. Choose “Brand Kit” from the list of templates.

3. Begin by entering all of your brand’s basic information, such as company name, tagline, mission statement and social media handles, to ensure consistency throughout each element of your brand kit.

4. Add your logo to the brand kit next. This could be an existing logo or a new one you create in Canva using available fonts, graphics, and visual elements.

5. Choose complimentary colors that will be used in all of your branding materials; these should reflect the overall tone and look of your company while still maintaining consistency across products, services and campaigns.

6. Select a set of fonts that will be used in any written material related to the company, such as brochures or websites; here again, you should ensure each font is appropriate for your message but also consistent throughout all elements of the brand kit.

7. Create a visual style guide that outlines any additional guidelines for image use when creating content for the brand; this could include details on how to crop images or size logos correctly so they appear properly in different mediums (e.g., web pages, print ads).

8. Once all elements are created, save them into one convenient file to easily be accessed later.  But don’t worry because your brand kit will be kept in your Canva Pro account for future use.

Once you’ve created your brand kit, you can use it to create designs consistent with your brand’s visual identity. Simply select your brand kit elements when creating a design, and Canva will automatically apply them to your project.

Overall, Canva Pro is a powerful design tool that can help you create professional-looking designs for your brand. Using the brand kit feature, you can ensure that your designs are consistent and aligned with your brand’s identity.

Why Canva Pro over other design software?

There are several reasons why someone might choose Canva Pro over other software for creating a brand kit:

1. User-friendly interface: Canva Pro has a very user-friendly interface that makes it easy for users to create their own designs, even if they don’t have a background in graphic design.
2. Large selection of templates: Canva Pro offers a large selection of templates that users can customize to their own liking, including templates for social media posts, presentations, brochures, and more. This makes it easy for users to create professional-looking designs without having to start from scratch.
3. Brand Kit feature: Canva Pro’s Brand Kit feature allows users to easily create and maintain a consistent visual identity for their brand across all platforms. Users can store their logo, colors, and fonts in their Brand Kit and quickly apply them to any design.
4. Collaboration: Canva Pro allows users to collaborate on designs in real time, which is especially useful for teams working on a branding project.
5. Affordable pricing: Canva Pro is more affordable than many other graphic design software options, especially for small businesses or individuals who don’t need all the features of more advanced design software.

Overall, Canva Pro is a great option for creating a brand kit because it offers a user-friendly interface, a large selection of templates, a Brand Kit feature, collaboration capabilities, and affordable pricing.

Is the brand kit free on Canva?

No, the Brand Kit feature is not available in the free version of Canva. It is a feature that is only available to Canva Pro subscribers. So in order to access the Brand Kit feature and create a brand kit in Canva, you’ll need to upgrade to a Canva Pro subscription.

While the free version of Canva offers various design templates and tools, the Pro version provides access to more advanced features, including the ability to create a brand kit, resize designs, and access more design elements and templates.

The Pro version also allows for collaboration and provides priority support. If you’re serious about creating a cohesive visual identity for your brand, the investment in a Canva Pro subscription may be worth it.